The real challenge isn't just technological. It's also human.
We often design technology for an "ideal" and rational user, but that user doesn't exist. In reality, the brain seeks shortcuts. Decisions don't always follow logic—they follow intuition and habit.
Human friction is the handbrake of transformation
Behavioral Science lets us understand people. AI lets us predict and enhance at scale.
Context Shapes Decisions
Behavior isn't fixed or 100% rational.
Small changes in the environment (decision architecture) dramatically transform outcomes, without needing to alter the product.
Behavioral Engineering
We go beyond the interface: we design decisions.
We identify the cognitive frictions that paralyze users and activate the exact behavioral levers to unlock action.
Behavioral Science Solutions
We combine rigorous research with practical insights to help you understand and shape human behavior.
Continuous Discovery / Continuous Adoption
Behavioral Science lets us understand people. AI lets us predict and enhance behavior at scale.
Diagnose
Detection of cognitive barriers and segmentation by behavior drivers.
- Cognitive barrier mapping
- Behavior driver segmentation
- Friction identification
Model
Algorithm training to anticipate and predict behavior patterns.
- Predictive modeling
- Behavior anticipation
- AI-powered insights
Validate
Experimentation to isolate and measure causal impact.
- A/B experimentation
- Causal impact analysis
- Evidence validation
Intervene
Hyper-personalization based on biases, deployed at scale.
- Bias-based personalization
- Scalable interventions
- Continuous optimization
Trusted Partners
We collaborate with leading research institutions and organizations worldwide.
Partnering with 7+ leading institutions worldwide